Strategic Management of Enterprises (Second Edition): Business Administration Training Series Curriculum

Author: Zhang Xiuyu
Publisher:
Publish Date: 2005-03-01
Features: Enterprise strategic management is a highly applied management discipline, with scholars and business management experts both domestically and internationally having written extensively on it. As a training textbook, this book strives to adapt to the characteristics and needs of training. In terms of system design and content selection, it gives more consideration to the requirements of business management personnel while appropriately addressing the overall and systematic nature of the discipline. Guided by this principle, the structure of this book is designed as follows: overall understanding of enterprise strategic management — strategic formulation — strategic implementation — strategic evaluation — strategic control — strategic transformation. This approach allows readers to grasp the overall knowledge framework of strategic management while also aligning with the practical process of strategic management. The book emphasizes the training philosophy of "starting from the object, the problem, and the actual practice," actively adopting academic achievements from the "Nineth Five-Year Plan" business management training, incorporating new knowledge in the development of contemporary strategic management, and compiling new cases. In terms of writing style, it focuses on being clear and concise, combining narrative with commentary, aiming for easy-to-understand language to enhance readability.