Franchise Manual

Author: (USA) Sherman (Sherman/A.J.), Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features:
"This is a very comprehensive manual that covers almost all the issues you might encounter when starting a franchise. I really wish I had it 12 years ago when I started SpeeDee Automotive Maintenance Company." – Gary Copp, Chairman of SpeeDee Automotive Maintenance Company
"Both newcomers and seasoned veterans in franchising are recommended to read it." – Cliff Horowitz, Chairman and CEO of J.H. Worldwide
"The Franchise Handbook delves into the core essence of franchising, particularly the franchisor-franchisee relationship. Experts provide easy-to-understand advice on all basic aspects. If you follow this advice, franchisors will be on the right track." – Carol Steinberg, Columnist for The World Trade
"The Franchise Handbook is an ideal desk reference book. It has helped me in planning, organizing, and managing franchise operations and development. I have also used some chapters from it as recommended articles and speech drafts for our franchisees." – Maxie R. Putnam, Senior Vice President of Dyna Security Company
This book is a classic American publication on the theory and practice of franchising and is recommended as a franchising toolbook by the International Franchise Association (IFA). Written by many outstanding practitioners and consultants in their respective fields, it is a toolbook prepared for people in the franchising industry. Each chapter is meticulously planned to stimulate new ideas, share different approaches, and provide readers with various analytical tools. The collective experience and advice of the authors bring you top-tier resources when you need them. The purpose of this book is to make your franchise plan stronger and to make your management team more efficient.