Professional etiquette

Author: Xiang Duojia
Publishing House: Sichuan University Press
Book Description:
Confucius said, "Without learning propriety, one cannot stand upright."
Xunzi stated, "Therefore, if a person lacks propriety, they cannot live; if affairs lack propriety, they cannot be accomplished; if a state lacks propriety, it cannot be peaceful."
With propriety, one can go everywhere; without it, one cannot take a single step.
In a diverse cultural context, in a rapidly developing economy, as a modern professional, if one does not know propriety, they will inevitably lose it; if they do not adhere to it, they will be deemed impolite. Professionals who lack knowledge and skills in relevant on-the-job etiquette will frequently feel embarrassed, confused, humiliated, and discouraged, ultimately missing out on success. Confucius said, "Without learning propriety, one cannot stand upright."
Xunzi stated, "Therefore, if a person lacks propriety, they cannot live; if affairs lack propriety, they cannot be accomplished; if a state lacks propriety, it cannot be peaceful."
With propriety, one can go everywhere; without it, one cannot take a single step.
In a diverse cultural context, in a rapidly developing economy, as a modern professional, if one does not know propriety, they will inevitably lose it; if they do not adhere to it, they will be deemed impolite. Professionals who lack knowledge and skills in relevant on-the-job etiquette will frequently feel embarrassed, confused, humiliated, and discouraged, ultimately missing out on success.
"Professional Etiquette" is designed to meet the urgent needs of modern professionals in terms of qualities and abilities, driven by market economy development. It aims to enhance professionals' career images, equip them with interpersonal communication skills, showcase their communication artistry, and thereby improve their overall professional competence and job performance. "Professional Etiquette" arises from the needs of market economy development and aligns with the competitive demands of various industries. It is an inevitable product of the times. "Professional Etiquette" is positioned as the foundational skill for professionals, a must-have for every working individual, and a core skill for qualified graduates trained in higher vocational and technical colleges. Currently, there are numerous etiquette textbooks and monographs available in the market. However, some are too specialized or overly technical; others cover too broad a scope, leaving nothing out; some are too advanced, primarily targeting undergraduate and above education levels; while others are too basic, focusing on secondary vocational education levels. As a result, they do not fully meet the needs of higher vocational and technical college students in etiquette education. As a study of etiquette in higher vocational and technical colleges, it must not only include "essential and sufficient" theoretical knowledge but also "comprehensive and specific" practical application skills. Professional Etiquette is written in response to the realities of higher vocational and technical college students, as well as the demands of market economy development and their needs for employment. It aims to genuinely enhance the inner and outer beauty of students, improve their cultural refinement in etiquette, and strengthen their professional abilities in communication, interaction, organization, and coordination. Through this textbook, students are expected to gain both etiquette theory and strong interpersonal skills, meet the quality requirements of various industries, and simultaneously build a positive professional image—becoming versatile talents with refined temperament, graceful demeanor, skilled interpersonal communication, and the ability to directly take on management and service roles in enterprises and institutions.
This book focuses on introducing the basic concepts of etiquette, career image shaping (appearance, bearing, grooming, and conversational artistry), the application of professional etiquette (hospitality, office, ceremonial, industry, social, and international etiquette practices and skills), as well as the foundation of professional etiquette (campus etiquette). It balances theoretical learning with practical application guidance, emphasizing hands-on skill development. The book is highly relevant to social needs, practical, applicable, and operational.
This textbook is suitable for the teaching needs of higher vocational and technical colleges and vocational training, as well as for adult education, correspondence courses, self-study exams, and self-learning materials for working professionals. Its goal is to comprehensively improve learners' overall competence, enhance their interpersonal communication skills and artistry, enable them to establish a positive professional image and demonstrate strong communication abilities in social life and future careers. By strengthening inner qualities and shaping outer personas, it aims to enhance job performance, boost career competitiveness, achieve successful professional experiences and joyful life, promote win-win outcomes for both individuals and their organizations, and ultimately contribute to the development of social civilization.
Table of Contents:
Part 1: Shaping Professional Image—How to Make Your Appearance Shine
Chapter 1: The Significance and Approaches to Shaping a Professional Image
Section 1: Overview of Etiquette
Section 2: Positioning of Professional Etiquette
Section 3: Basic Methods for Cultivating Etiquette Refinement
Chapter 2: Shaping Appearance and Bearing
Section 1: Appearance and Bearing
Section 2: Posture Shaping
Section 3: Facial Expressions
Section 4: The Use of Gestures
Section 5: Common Professional Etiquette Postures
Chapter 3: Grooming
Section 1: Grooming and Professional Image Shaping
Section 2: Principles of Grooming
Section 3: Hair Styling
Section 4: Facial Grooming
Section 5: Bodily and Other Areas of Grooming
Section 6: Makeup
Chapter 4: Dressing and Styling
Section 1: An Overview of Dressing
Section 2: General Principles of Clothing
Section 3: Professional Men's Dressing (Suites)
Section 4: Professional Women's Dressing
Section 5: Uniforms
Section 6: Accessories
Chapter 5: The Art of Conversation
Section 1: The Importance of Conversational Artistry
Section 2: Conversation Etiquette
Section 3: Reception and Service Language
Part 2: Applying Professional Etiquette—How Etiquette Paves the Way
Chapter 6: Hospitality Etiquette
Section 1: Greeting Etiquette
Section 2: Daily Interaction Etiquette
Chapter 7: Office Etiquette
Section 1: Phone Etiquette
Section 2: Welcoming and Receiving Etiquette
Section 3: Visiting and Hosting
Section 4: Meeting Etiquette
Section 5: Etiquette of Correspondence
Section 6: Respecting Superiors and Colleagues
Chapter 8: Ceremonial Etiquette
Section 1: Norms of Ceremonial Etiquette
Section 2: Signing Ceremony
Section 3: Ribbon Cutting Etiquette
Section 4: Handover Ceremony
Section 5: Celebration Etiquette
Chapter 9: Industry Etiquette
Chapter 10: Social Etiquette
Chapter 11: International Etiquette
Part 3: Foundation of Professional Etiquette—How Today’s You Can Be Proud of Tomorrow’s You
Chapter 12: Campus Etiquette