Introduction to E-commerce

Author: Li Qi
Publisher:
Publish Date: 2004-09-01
Features: "An Introduction to E-commerce" is a undergraduate textbook for e-commerce majors, and can also serve as a reference for students in vocational and technical colleges, as well as for postgraduate students in e-commerce. It is also suitable for students in economics, management, and information-related fields who wish to learn about e-commerce. "An Introduction to E-commerce" is accompanied by teaching materials, which are part of the series of teaching experiment textbooks for e-commerce. This book is a national-level planning textbook for general higher education under the "Tenth Five-Year Plan," based on the "Teaching Syllabus for Undergraduate Core Courses in E-commerce" approved by the "National University E-commerce Professional Construction Collaboration Group" in 2003. It combines the teaching experience of multiple universities, as well as theoretical research and practical applications. The textbook is divided into three parts, totaling sixteen chapters. It summarizes the basic content of e-commerce as follows:
1. The Theory and Regulations of E-commerce (Theoretical Part): Includes basic knowledge of e-commerce, the framework system of e-commerce, the organization and management of e-commerce, the economics of e-commerce, the transaction (business) process of e-commerce, and basic e-commerce regulations;
2. Basic E-commerce Technologies (Technical Part): Includes e-commerce website technology, e