Comedy marketing

Author: Wan Quan He
Publisher:
Publish Date: 2005-04-01
Features: In the mortal world, worldly affairs are chaotic as clouds and smoke. But for every individual, these tangled mundane matters ultimately fall into two categories: one is worth celebrating, joy, comedy; the other is sorrowful, pain, tragedy. So, where does marketing belong? In the increasingly fierce workplace competition, consumers are becoming more discerning, and the sales activities of products are becoming more and more difficult. As a result, the pressure on marketing personnel is growing day by day. This book addresses the current situation by elaborating on the comedic essence of marketing, thereby inspiring marketing professionals to adopt a more positive attitude, embrace market challenges with joy, and savor the fun within. The book is divided into 7 chapters, covering topics such as exploring the origins of marketing, an introduction to marketing business, solutions to common problems in the marketing process, and creating opportunities to expand business areas and enhance personal marketing skills. The book embodies the joyful essence of marketing, with humorous and profound language, accompanied by vivid and engaging illustrations, depicting a dynamic and lively marketing scene in detail. This book is suitable for marketing professionals, white-collar workers, and general readers.