Maximize profit

Author: [Singapore] Zhang Zhiqiang
Publisher:
Publish Date: 2003-11-01
Features: In today's increasingly globalized world, Customer Relationship Management (CRM) has become the key to a company's success in the market. Analyzing customers, attracting customers, serving customers, and retaining customers have become the focus of many businesses. This book takes the perspective of CRM and combines real-world cases of various companies implementing CRM to provide a valuable guide for businesses that aim to continuously attract and retain customers. This book is a comprehensive guide on CRM. From changing customer attitudes to building relationships with customers through the Internet, from targeting the right customers to enhancing customer loyalty, the book offers detailed guidance. The book extensively explores successful cases of Asian companies implementing CRM, extracting practical elements for successful CRM implementation. For Asian companies, this is particularly meaningful.