International Marketing

Author: Qin Ketao
Publisher:
Publish Date: 2004-01-01
Features: Potential students Modern business concepts Strong faculty Excellent teaching materials = First-class business elites! The Contemporary American MBA Classic Textbook Series (English Photocopy Edition), Recommended Textbooks for Peking University Guanghua School of Management IMBA and MBA, Selected Textbook Series by Thomson Learning! International Marketing is one of the most dynamic courses in the field of marketing education today, and this book can be considered the new textbook for this course. This textbook covers various topics in international marketing, starting with the operations of a company at its inception, then introducing the factors to consider when entering new markets, and finally discussing the international issues faced by large global marketers. Target Audience: This textbook is suitable for upper-level undergraduate and graduate international marketing courses.