International Business Basics

Author: Qin Ketao
Publisher:
Publish Date: 2004-01-01
Features: International Business Basics provides a concise introduction to international business, with a particular emphasis on the environmental and cultural issues faced by global institutions. This outstanding author team, with their deep academic expertise and practical experience in both the industry and government, ensures that this textbook maintains a balance between research and practice. The book presents new trade data with easy-to-understand charts. Each chapter depicts and discusses some contemporary business situations and major events, with a special focus on the impact of technology on international business. The entire book explains complex issues in an easy-to-understand language and format, concise and balanced, making it convenient for students to use.