Introduction to E-commerce

Author: Si Zhigang
Publisher:
Publish Date: 2005-03-01
Features: This book is specifically written as a textbook for the Registered E-commerce Engineer certification exam. It primarily covers topics such as an overview of e-commerce, e-commerce fundamentals, and e-commerce operation methods. Combining the current status and trends of e-commerce development, this book comprehensively introduces the basic knowledge of e-commerce, with a focus on e-commerce engineering-related knowledge. It also provides e-commerce case studies corresponding to theoretical teaching to help exam takers understand the content. Additionally, numerous exercises are provided at the end of each chapter to meet the needs of the exam. The features of this book include: strong systematic knowledge of e-commerce, high practicality, rich content, broad scope of knowledge, and coverage of all the exam content for the Registered E-commerce Engineer certification. It is an official textbook for the exam. This book can serve as a textbook for undergraduate students and adult education in relevant fields, as well as a self-study resource for working professionals in e-commerce.