Business English Communication: Winning Strategies

Author: Sun Yaoyuan
Publisher:
Publish Date: 2005-03-01
Features: This book is rich in content and covers a wide range of topics, including various business letters, memoranda, meeting minutes, phone records, credit investigations, contracts, shipments, insurance, and more, spanning 17 chapters. It also includes a comprehensive compilation of business English vocabulary. It serves as a supplementary knowledge source for college students, a reference manual for those preparing for employment, a desk reference for career success in the workplace, and a trusted assistant for business owners in the corporate world. The main content of the book involves establishing relations, credit investigations, inquiries, offers, business negotiations, promotions, payments, and business arrangements. The book provides theoretical discussions and examples on the characteristics, key considerations, and common terminology of these business communication practices. The communication forms included are memoranda, meeting minutes, phone records, letters, emails, faxes, and SWIFT. The features of the book are: 1. The writing language and target language of the book are both English, enhancing the reader's exposure to English documents. 2. The book uses elements such as sidebars and subheadings to make theoretical discussions clearer and more accessible. Additionally, some content is presented in a tabular format, enhancing visual understanding. 3. The book discusses the format, operational procedures, and case studies of the industry's latest document form, SWIFT. 4. For easier reading, the book employs various aids such as introductions, bilingual explanations, reading tips, and marginal annotations.