Analysis of Classic Advertising Creativity in Modern China: The Past 77 Years of Shanghai Daily

Author: Lin Shengdong
Publisher:
Publish Date: 2005-03-01
Features: Shenbao collects the essence of modern and contemporary commercial advertising creativity. This book reviews various typical advertisements, each period spanning 10 years, divided into 8 periods, and delves into valuable historical materials. It focuses on in-depth discussions from the perspective of advertising creativity, covering industries of all kinds, accompanied by a large number of advertising images to enhance visual understanding. Additionally, the author provides insightful comments based on the historical context and professional knowledge of the time. The analysis of representative advertising campaigns and works from different historical stages offers valuable references for the development of the advertising industry today. This book is suitable for advertisers as a reference and can also be used as a textbook for advertising courses in universities.