Travel Psychology

Author: Sun Xilin, Rong Xiaohua
Publisher:
Publish Date: 2005-02-01
Features: Applicable Scope: This book can not only serve as a textbook for tourism management, hotel management, tourism scenic spot development and management, tour guide, and tourism handicraft design, but also provide practical help for tourists and tour guides. Since its first publication in February 1999, the book has been well-received by the market. While inheriting the characteristics of the previous edition, it has been comprehensively revised in accordance with the requirements of the Ministry of Education's 21st-century curriculum textbooks. Specifically, it aims to help students understand what is (knowing), why (understanding), and especially how (doing), cultivating unified talents who can do and know why, with both high-level theoretical knowledge and effective hands-on skills (split type: those who can do but don't understand, and those who understand but can't do). At the same time, it strives to make learning enjoyable and effortless through rich section settings and vivid formats, changing the dull and inaccessible appearance of traditional textbooks. The book is divided into three major parts in terms of its structure: tourist psychology, tourism service psychology, and tourism enterprise employee psychology, breaking away from the past practice of applying the entire management psychology framework, which often felt like a "snake swallowing an elephant."
□ Table of Contents:
Part 1: General Introduction
1. Overview of Tourism Psychology
Learning Objectives
1. Research Objects of Tourism Psychology
2. Research Methods of Tourism Psychology
3. Significance of Studying Tourism Psychology
Chapter Summary
Key Concepts
Classroom Discussion Questions
Review and Reflection Questions
Self-Assessment Questions
Supplementary Reading Materials
2. Tourism Psychology and Related Disciplines...