Basic Tutorial for Vocational Qualification Assessment in Marketing for University Students

Author: Wu Xianhe
Publisher:
Publish Date: 2005-03-01
Features: The vocational qualification assessment for college students is a comprehensive assessment model targeting the learning characteristics of university students and oriented towards industries and job groups. The greatest feature of this book is its close alignment with vocational standards, organically integrating them with teaching plans. What the market needs, what will develop tomorrow—students learn what is required, following the market's needs. Another feature of this book is its complete detachment from the traditional subject-based education system. It starts from vocational behavior, teaching students the skills needed for professional behavior, overcoming the phenomenon of teaching abstract concepts without practical application, focusing on the big picture without the details. The practicality and targeted approach of this book toward vocational behavior set a precedent for vocational education textbooks in finance and economics for universities, which is truly an inspiring development.