Essential Wisdom of World Management Masters

Author: Wang Junzhi, Editor-in-Chief
Publisher:
Publish Date: 2005-02-01
Features: After more than 20 years of reform and opening up, the gap between China and Western countries has been gradually narrowing. However, with the advent of the knowledge economy, the rapid development of information technology, and the wave of global economic integration, China's economy must integrate into the mainstream of the international economy to seize development opportunities. This poses a severe challenge to our enterprises and entrepreneurs: How to innovate and gain a competitive edge in a rapidly changing, uncertain, and risk-increasing environment? The answer begins with learning. The Chinese economy is aligning with the world, but the management level and competitiveness of Chinese enterprises still lag significantly behind developed countries. Chinese entrepreneurs and managers have a heavy learning task. How to quickly acquire the essence of management knowledge has become an important issue. For this reason, the editors have compiled this book, "Essentials of Wisdom from World Management Masters," with the hope of providing reference for Chinese management scholars and entrepreneurs. Management is both a science and an art. A management master is both a scientist and an artist, as well as a practitioner of management. By this standard, there are likely not many who can truly be called management masters in the world today, but those included in this book, such as Peter Drucker, fully deserve the title of management master. They have made significant contributions to management and have had an immeasurable impact on corporate progress and economic development. This book features pioneers of the knowledge society and knowledge management, Peter Drucker; the founder of scientific management, Frederick Taylor; strategic management masters Gary Hamel and Michael Porter; the father of modern marketing, Philip Kotler; leadership and change master John Kotter; and many others. These masters' ideas have influenced the entire management and business world for nearly a century. This book compiles some of the core management thoughts from the main works of 11 management masters, with the hope of benefiting every entrepreneur, manager, or individual interested in management thought who aspires to excel in the business world or the field of management.