Winning Customers' 52 Techniques: The Marketer's Weekly Memo

Author: Song Guoliang
Publisher:
Publish Date: 2005-02-01
Features: This book selects 52 important and practical marketing techniques. If you can cut out the 52 marketing techniques in this book and paste them into your weekly work memo, and continuously learn and practice them throughout the 52 weeks of the year, repeatedly reflecting on them, I believe you will benefit greatly. Marketers should understand this principle: general marketing principles and basic concepts are already well understood by everyone. What sets outstanding marketers apart and allows them to achieve better results is their ability to skillfully apply techniques to demonstrate marketing principles and concepts. This book is about techniques.