Introduction to Travel Agency Management

Author: Human Resources and Labor Education Department of the National Tourism Administration
Publisher:
Publish Date: 2005-03-01
Features: The "Guiding Scheme for Professional Teaching in Secondary Vocational Schools," formulated and issued by the Ministry of Education on June 5, 2001, first proposed the establishment of the "Introduction to Tourism Industry Management" course, clearly stating the teaching requirements as: "Through explanations, students should understand the basic theories, principles, and methods of travel agency management, and develop certain abilities in grassroots management, market forecasting, and analysis for travel agencies." This book introduces the history, current status, and development trends of travel agencies in developed countries and China, explaining the main functional and operational management contents of travel agencies. Since the primary target audience of this book is students in secondary vocational schools, the content is expressed in an easy-to-understand manner, appropriately combined with examples, and encourages students to think independently and express their opinions. When studying, it is recommended that students in each class be divided into several learning groups voluntarily or as assigned by the teacher. Each group simulates a travel agency of the same or different types, with each student taking on a simulated role within the agency. The teacher proposes a topic based on the relevant chapter content, and each group (agency) prepares for discussion or practice in class after class.