Capital for Sales

Author: [USA] Jin Kelua, translated by Wang Yan
Publisher:
Publish Date: 2002-07-01
Features: Nearly 1857 large companies in the United States have adopted the Jin's Sales Method promoted in this book. After applying it for about 5 years, a Harvard Business School tracking study showed that nearly 80% of these companies increased their sales performance by 25% year-on-year. We conducted corporate reforms according to the laws in The Capital of Selling, and we can say that we discovered the "new continent." Every salesperson says it feels amazing. – Michael Smith, Sales Director of Mercedes-Benz
If you think The Scroll can bring you something, that's just emotional. This book can be applied immediately; it hides all the principles behind the words. Compared to experts who invented theories, the author of this book is equally great. – Al Ries, inventor of the "Positioning" theory
When we are confused by the variety of theories, the emergence of the "Jin's Sales Method" puts an end to them. This book doesn't show any magic. Its magic lies in what you achieve after applying it. – William Lattner, North American Sales President of Marlboro cigarettes
This is a renowned work by the USA sales motivation master on the fundamentals of sales. It was ranked as one of the books suitable for companies to promote to the frontline sales teams in the 21st century and the inaugural work of the 21st-century sales concept by U.S. Business Week. The author conducted tracking research on hundreds of companies in the United States and discovered significant flaws in American companies' sales practices. In this book, the author explains the ordinary skills of sales in simple language. Since these skills embody new sales concepts, this book can be considered a masterpiece that combines both principles and techniques.