Sales letter

Author: (USA) Dugan / (USA) Bessel / Xu Kunzhe
Publisher:
Publish Date: 2005-02-01
Features: Every sales letter you send with your name on it carries immense power—building strong customer relationships, successfully selling products and services—but it can also ruin your efforts. However, it's not easy for business professionals to write persuasive and accurate sales letters amidst their busy schedules. This book first introduces six concise and practical steps to write successful sales letters, and provides over 100 bilingual (Chinese-English) sales letter examples tested in real business practices. With slight modifications to these examples, you can craft letters that grab your customers' attention immediately. The examples in this book are suitable for various sales situations, including: addressing and responding to customers' actual needs; eliminating doubts in customers' minds, overcoming resistance, and increasing sales; identifying and meeting customer needs, developing new customers; approaching customer complaints and issues with a positive attitude, strengthening good customer relationships and maintaining contact with existing customers to sustain a strong partnership; and increasing satisfaction among existing and potential customers.