Key Points for Implementing E-commerce

Author: (English) Haig (Haig/M.) / Li Zhihong / Li Qing
Publisher:
Publish Date: 2005-03-01
Features: Are your competitors increasing their online activities? Are you facing unprecedented pressure, precisely from your online competitors? Are your customers gradually shifting their purchasing activities to the online space? Despite frequent media coverage and sensationalism about the strategic failures and bleak prospects of online businesses, an increasing number of companies are incorporating the internet into their business models. Even in today's highly uncertain economic environment, the growth momentum of e-commerce shows no signs of stopping. It's no exaggeration to say that, regardless of the nature or size of your business, ignoring the existence of the internet is no longer possible. You must have your own e-commerce strategy. This book does not aim to provide theoretical lectures or boast of technical jargon like many other e-commerce management books. Instead, it breaks down the entire e-commerce strategy management process into the following key steps and teaches you, through concise language and insightful explanations, how to leverage the internet as a tool to enhance your competitive advantage and achieve sustainable business growth:
· Setting your goals
· Selecting technology and design solutions
· Determining your online brand strategy
· Understanding your market
· Establishing financial strategy and pricing policies
· Developing customer management strategy
· Formulating promotional strategy
· Creating a cybersecurity strategy
· Measuring online business performance
· Mastering future trends
You will also find numerous vivid examples from around the world and insights from industry professionals. Additionally, this book includes a key terms glossary at the end—these new internet buzzwords are sure to impress your colleagues.