Local Famous Enterprise Market Strategy

Author: Li Yingsheng
Publisher:
Publish Date: 2005-05-01
Features: Selects the top marketing strategies of high-intelligence in China today, recreates classic cases of precise market operations, and portrays the truth of turning imagination into wealth. 26 market operation cases of Chinese local brands such as Lenovo, Baisha, Nongfu Spring, and Yagor. This book selects the top marketing strategies of high-intelligence in China today, recreates classic cases of precise market operations, and portrays the truth of turning imagination into wealth. Facing the push by multinational companies, for Chinese local enterprises, it is a challenge, but perhaps not necessarily an opportunity. Back then, when China joined the WTO, many people cried "the wolf is coming." However, in the most representative industries of home appliances and dairy, local enterprises grew rapidly in the pursuit of multinational companies, eventually nearly driving their huge competitors out of the Chinese market. This is an enlightening fact. Chinese entrepreneurs need to cultivate a global vision, fundamentally innovate their thinking, gain a more accurate positioning and understanding of the industry, and rationally explore the development strategies and paths for China's top enterprises to become world-class companies, while striving to put them into practice. "Know your enemy and know yourself, and you will never be in danger in a hundred battles." The success experiences and practices of well-known Chinese local enterprises provide us with models or references. The market strategies and journeys of more than 20 well-known local enterprises recorded in this book convey this message. This series of books contains many marketing concepts, strategies, and methods that can create wealth directly, serving as a repository of indirect experience.