Strategies of Multinational Corporations in the Chinese Market

Author: Li Yingsheng
Publisher:
Publish Date: 2005-05-01
Features: Jiangxi People's Publishing House has compiled the "China Marketing Strategy" series, integrating the latest marketing cases in the Chinese market with different themes. It reveals the truth and essence of market-oriented operations and transforming products into wealth, holding positive significance for China's market economy. The series covers all aspects of marketing, with its distinctive feature being the newest cases from the Chinese market. It keeps pace with the times, is close to reality, spreads truth and essence, summarizes and learns from them, and is highly practical.