China Direct Selling Operating Model

Author: Wang Yi
Publisher:
Publish Date: 2004-12-01
Features: Regarding the issue of direct selling stores, I believe that in China, direct selling will still need to combine the store-based model with employing salespeople for a long time to come. It's impossible to do without stores. When we joined the World Trade Organization, it took a lot of effort to write those words—"sales without fixed locations," not "sales without stores."—Long Yongtu, Secretary-General of the Boao Forum for Asia
In this book, the author, grounded in China's national conditions and the legislative framework for the direct selling industry in China, conducts a rational prediction and systematic theoretical exploration of the operational models of China's direct selling industry. The book provides a systematic analysis of the operational mechanisms of direct selling companies, focusing on the role, education, management, and setup of direct selling stores. The author concludes that the basic model of modern business operations for Chinese enterprises is "chain selling," "direct selling combined with agency," and "direct selling must be integrated with experiential marketing." He firmly believes that this marketing model will definitely drive the rapid growth of Chinese enterprises.
This book is an excellent combination of theory and practice in the field of direct selling and is highly worth careful reading for researchers, practitioners, and others. For Chinese direct selling professionals aspiring to enter the industry or already engaged in it, it is undoubtedly a must-read textbook, guiding them on the path to a bright future in direct selling!