Engineering and Marketing

Author: Beijing Century Architecture and Culture Exchange Center
Publisher:
Publish Date: 2005-02-01
Features: The "Practical Real Estate EMBA Course Selection" series includes four books: "Market and Strategy," "Planning and Design," "Engineering and Marketing," and "Financing and Management." This series organizes, condenses, and refines the lecture content of Tsinghua University's "Practical Real Estate EMBA Graduate Program," presenting the views or experiences of renowned scholars, senior managers, and industry elites in the real estate field in a case-based format for real estate and related industry professionals. It serves as a valuable resource for them to acquire real estate theoretical knowledge and operational experience. This book is "Engineering and Marketing," which condenses 23 topics covering marketing planning, real estate development processes, cost control, contract management, property management, and many other aspects in China's real estate development. It combines numerous cases to interpret and analyze industry-related concerns, making the book both theoretical and practical in nature.