Television program production and broadcast management

Author: Xu Wei
Publisher:
Publish Date: 2005-01-01
Features: This series of books has distinct characteristics: First, the authors are mostly senior professionals from various television fields of China Central Television (CCTV); second, the content is comprehensive, covering the theory and methods of television program production, broadcasting, and viewing throughout the entire process; third, the content primarily records the practical experiences of television art creation and technology application; fourth, the concept is innovative, with a unique chapter-by-chapter and volume-by-volume editing format, forming a scientific, complete, and rational system; fifth, the discussions are both in-depth and accessible, combining difficulty and simplicity, with strong practicality and relevance.
When planning and organizing this series of books, we aimed to at least achieve the following goals and intentions: The authors of this series combine their rich television practical experience to scientifically summarize their insights and experiences with television. They discuss how to achieve good television art effects using television technology, rather than dry and difficult-to-understand technical principles. The essence of television techniques is the foundation, television technology is the means, and television art is the purpose. Achieving the perfect realm of television art and good viewing results through television technology is the professional pursuit of television practitioners. The interactive and interdependent relationship between television technology and television art is fully reflected in this series.
This series does not tell readers about new technology principles and usage methods from a theoretical perspective. Instead, it selects successful cases from the extensive practical use of new television technology at CCTV, allowing the protagonists of these successful cases to explain the methods of using new technology and the problems encountered in plain and easy-to-understand language. The authors of this series are essentially at the forefront of television production and dissemination in China, possessing both unique and rich experience and a certain theoretical thinking ability.