Television media planning

Author: Zhan Chengda
Publisher:
Publish Date: 2003-03-01
Features: The "Modern Tradition Series" strives to place its research subjects within a profound cultural tradition for examination, seeking explanations for specific issues from the cultural heritage. It also reflects on Western communication theories and examines China's introduction of Western communication theories. On the other hand, it uses Western communication theories to reflect on the history, current state, and future of Chinese news and communication. The series is grounded in communication facts, giving full attention to all media and events, aiming to provide as authentic a reflection of contemporary communication realities as possible from a global perspective. This book is part of the series and focuses on television media planning.