Photoshop Modern Advertising Design Creativity and Expression

Author: Gao Zhiqing, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: This book closely integrates the use techniques of computer software Photoshop with commercial graphic advertising design, explaining the design and production processes and techniques of various types of graphic advertisements. It not only provides detailed operational steps for each example but also offers in-depth explanations of the principles behind different types of advertising design, striving to help readers understand not only "what" but also "why." The book is divided into 8 chapters, covering topics such as brochure cover advertising design, poster and flyer design, newspaper advertising design, neon sign advertising design, magazine insert advertising design, POP advertising design, and public service advertising design. The content is rich, compiled from the author's years of design experience, and comprehensively introduces the design techniques of various graphic advertisements: highly practical, with all cases simulating real-world commercial designs, and the design principles can be directly applied to daily design work. This book is suitable for beginners, intermediate, and advanced readers with some experience in Photoshop software who are interested in or already involved in graphic design work. It is also suitable for readers who have acquired some Photoshop skills but lack a solid design foundation and struggle to create outstanding works. The accompanying CD-ROM includes all the examples and reference materials from the book, allowing readers to refer to them at any time if they encounter difficulties during the production process.