Marketing techniques for e-commerce

Author: Pu Xiaojin / Si Zhigang (Editor-in-Chief)
Publisher:
Publish Date: 2005-03-01
Features: This book is specifically written as a textbook for the Registered E-commerce Engineer certification exam. The main content includes: General Principles of E-commerce Marketing, E-commerce Marketing Strategy and Tactics, E-commerce Marketing Methods, and E-commerce Communication Channels. This book comprehensively introduces the theory and practical knowledge of e-commerce marketing under current e-commerce conditions, with a focus on e-commerce marketing methods and knowledge. It also provides e-commerce marketing case studies corresponding to theoretical teaching to help examinees understand the content. Additionally, numerous exercises are provided at the end of each chapter to meet the needs of the exam. The features of this book are: strong technical knowledge in e-commerce marketing, high practicality, rich content, broad scope, and coverage of all the material in the Registered E-commerce Engineer exam. It is the official textbook for the Registered E-commerce Engineer exam. This book can also serve as a textbook for undergraduate and adult education programs in related fields, as well as a self-study resource for working professionals seeking to learn about e-commerce marketing.