Promotion

Author: Cui Ping, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This book is compiled in accordance with the spirit of the Ministry of Education's Document No. 2 on Higher Education and based on the newly formulated "Training Program for Marketing Majors in Higher Vocational and Technical Education" by the China Mechanical Industry Education Association. With a focus on practicality and innovation, the book incorporates the latest research findings on modern sales techniques from both domestic and international sources. Adhering to the principle of refining theory, strengthening application, and cultivating skills, it vividly and accurately introduces knowledge about what sales is, why sales is necessary, and how to conduct sales. The book is divided into 11 chapters: Chapter 1, Introduction to Sales; Chapter 2, Sales Theory; Chapter 3, Sales Etiquette; Chapter 4, Sales Preparation; Chapter 5, Understanding Customers; Chapter 6, Sales Negotiation; Chapter 7, Handling Customer Objections; Chapter 8, Sales Closing; Chapter 9, Handling Sales Challenges; Chapter 10, Sales Service; Chapter 11, Sales Management. The book is characterized by its scientific rigor, innovation, and strong practicality. It can serve as a general textbook for marketing majors in higher vocational colleges, higher colleges, adult universities, and secondary vocational colleges of undergraduate universities, as well as for private colleges. It is also suitable for sales and management personnel in enterprises and social readers.