E-commerce Management: Textbook and Cases

Author: (USA) Krishna Murthy
Publisher:
Publish Date: 2005-03-01
Features: "E-commerce Management: Text and Cases" helps current and future managers better understand the e-commerce process by leveraging integrated business models, market, and internet technologies. For instructors of undergraduate and graduate-level e-commerce marketing courses, this book combining text and cases is a perfect choice. Each case study in the book provides readers with a detailed analysis of the development of famous companies in e-commerce, both successful and unsuccessful. This book is suitable for e-commerce courses for MBA students or undergraduate e-commerce classes.