Group Company Strategy Organization and Management

Author: Cui Xinjia
Publisher:
Publish Date: 2005-03-01
Features: The International Business Research Center of Central University of Finance and Economics is a Sino-foreign collaborative research institution that relies on the School of Business and its research strengths of Central University of Finance and Economics. It focuses on researching theories and environments of international direct investment, WTO rules and their impact on enterprises, and the global operations and management of multinational corporations. Its main achievements include publishing related research works, issuing related research papers, and regularly providing reports on China's investment environment, with the aim of serving Chinese and foreign enterprises in cross-border investment and management. Against the backdrop of economic globalization and China's entry into the WTO, Chinese groups undoubtedly face greater challenges. Exploring the strategy, organization, and management of groups holds significant practical and theoretical value. This book mainly covers aspects such as the strategy and management of groups, the establishment of international competitiveness of groups, the organizational management of groups, the human resource management of groups, the financial management of groups, the design and management of production systems of groups, the technical management of groups, the marketing management of groups, the logistics management of groups, the culture and management of groups, and the challenges faced by Chinese groups. This book is suitable for business managers and researchers interested in the strategy of groups, as well as students majoring in business administration.