Design·Life. Bi Xuefeng

Author: Bi Xuefeng
Publisher:
Publish Date: 2002-08-01
Features: Localization and internationalization are two sides of the same coin, a unified contradiction. The fundamental task of design art is the market—both domestic and international markets, consumer markets across various societies and ethnic groups. While meeting people's material needs, it must also fulfill their spiritual and cultural cravings. I agree with Bi Xuefeng's statement that the understanding of tradition and the era should be achieved through "language transformation"—an international visual language, a visual language that aligns with the aesthetic tastes, value orientations, and lifestyles of modern people. As designers, we should study and master this unique visual language to make it understandable and acceptable to the world. Indeed, achieving this is not easy. Designers must have a deeper understanding of the outstanding artistic traditions of their nations and ethnic groups, researching their origins, understanding their patterns, and grasping their characteristics. Through digestion, they should use a unique design language to interpret and create their own works. This originality gives us every reason to believe that the many elements of traditional national culture will reflect in their spirit and be embodied in their works. Looking at Bi Xuefeng's works, one can gain certain insights.