Corporate culture practice

Author: Zhang Yunchu
Publisher:
Publish Date: 2005-01-01
Features: How culture can be implemented, how concepts can take root, how enterprises can advance, and how external promotion can be carried out. This book explores the following themes: How corporate culture can move from abstract to concrete, how value concepts can be rooted, how internal cultural construction can be advanced, and how external cultural image can be disseminated. The key lies in formulating implementation plans; the focus is on transforming into practical methods; and the ability to realize the practical application of value concepts. This book is neither a general theoretical monograph nor a superficial case study. According to the book, it aims to implement the abstract front-line theories of corporate culture into the front-line practicalities of enterprises, while elevating the practical development of corporate cultural resources into the cultural spirit of the enterprise. In contemporary China, culture, as the endogenous driving force of the economy and society, is becoming increasingly important in promoting the development of the economy and society, and there is a trend of accelerating integration between culture and the economy. In a sense, the economy of the new century is a cultural economy, and the knowledge economy is a wisdom economy. The development of modern science, technology, and humanistic spirit will make the connection between material production and spiritual production even tighter. The more cultural content is infused into economic life, the higher the level of material life, the broader the cultural coverage, the greater the influence, and the stronger the penetration.