Travel destination marketing

Author: Wang Chenguang
Publisher:
Publish Date: 2005-06-01
Features: This book is the first academic work in China to systematically interpret the theory and methods of tourism destination marketing. It is divided into five chapters. Chapter 1 introduces the basic concepts, principles, and management processes of tourism destinations and tourism destination marketing; Chapter 2 provides a systematic analysis and explanation of tourism market research methods from both qualitative and quantitative perspectives; Chapter 3 introduces the basic composition and five main models of tourism destination marketing strategy; Chapter 4 offers four commonly used tourism destination marketing techniques, providing a scientific basis and guiding framework for tourism destination organizations (or tourism enterprises) to improve and refine their daily marketing management activities; Chapter 5 primarily analyzes the organization and planning management of tourism destination marketing activities, and introduces the marketing methods of tourism organizations during crisis periods. At the end of each chapter, case studies are provided to help readers better understand and master the main content. This book emphasizes both the systematic introduction of tourism destination marketing theory and the analysis and explanation of specific marketing and management methods, making it highly significant for tourism organizations and enterprises at all levels to improve and strengthen their tourism destination marketing management activities. Additionally, this book is also suitable as a professional textbook for graduate and senior undergraduate students in tourism and related fields at universities, or as a reference for tourism researchers.