Electronic Media Journalism Course: Broadcasting and Television

Author: Rao Lihua / Yang Gangyuan / Zhong Xin
Publisher:
Publish Date: 2000-12-01
Features: [Editor's Recommendation] This book consists of ten chapters, co-authored by three individuals. Broadcasting and television are important members of mass media, possessing extensive and significant social influence, and their development is also ever-evolving. The book strives to reflect their new technologies and new research findings, covering various aspects such as the history, theory, and practices of broadcasting and television. As two news media, broadcasting and television share common characteristics while also differing in specific ways, particularly in news practices, which results in varying writing styles across some chapters due to differing research focuses. For example, Chapter 1 and Chapter 2 focus on the of broadcasting and television history, Chapter 3 and Chapter 4 emphasize theoretical analysis, while Chapters 7, 8, and 9 concentrate on specifically explaining the characteristics of broadcasting and television news genres and editing. Broadcasting and television are important members of mass media, possessing extensive and significant social influence, and their development is also ever-evolving. The book strives to reflect their new technologies and new research findings, covering various aspects such as the history, theory, and practices of broadcasting and television. As two news media, broadcasting and television share common characteristics while also differing in specific ways, particularly in news practices, which results in varying writing styles across some chapters due to differing research focuses. For example, Chapter 1 and Chapter 2 focus on the of broadcasting and television history, Chapter 3 and Chapter 4 emphasize theoretical analysis, while Chapters 7, 8, and 9 concentrate on specifically explaining the characteristics of broadcasting and television news genres and editing.