Business negotiation

Author: Yang Jing
Publisher:
Publish Date: 2005-02-01
Features: This book comprehensively and systematically elaborates on the theory, strategies, and methods of business negotiation. Its theoretical exposition is cutting-edge, the framework structure is novel, the content is comprehensive, the language is straightforward, and the case studies are rich, making it highly readable and practical. The book is divided into four parts: Fundamentals of Business Negotiation, Strategies of Business Negotiation, Practicalities of Business Negotiation, and Case Studies in Business Negotiation. It systematically introduces various domestic and international theories of business negotiation while focusing on analyzing the organization and management of business negotiation activities, the application of different business negotiation strategies and techniques, and provides detailed discussions on the conduct of common specific business negotiations. This book is an ideal reading material for students majoring in marketing, international trade, business administration, and other economic management disciplines, MBA students in the marketing research direction, marketing managers, business department managers, corporate management professionals, and knowledgeable individuals interested in business negotiation. It is also a valuable learning resource and practical guide for business professionals, marketing staff, sales personnel, and middle-to-high-level management personnel in the business world.