Entrepreneurship Great Rescue

Author: He Xianghao Zhang Yiping He Jianxin
Publisher:
Publish Date: 2005-02-01
Features: The eight-part CCTV-2 program "Big Rescue for Entrepreneurs" received positive reviews from viewers during its broadcast from October 8 to 15, 2004. According to viewership analysis, the eight episodes of "Big Rescue for Entrepreneurs" attracted over 28 million viewers. Some management consulting companies, investment firms, chambers of commerce, small and medium-sized enterprises, and business schools of universities, as well as the Chinese Television Network, called and wrote to request the written version of "Big Rescue for Entrepreneurs." The writing style of this book is in the form of a screenplay. The target readers of this book are primarily managers of small and medium-sized enterprises, researchers from management consulting companies and investment firms, as well as teachers and students from business schools. They have already read too many theoretical books and should not be made to work any harder. A screenplay allows them to read in a very relaxed and leisurely state, effortlessly absorbing theories and methods. Readers can treat this book as a business war novel to read, with the only difference being that the stories in this book are based on real events, not fiction. The foundation of this book is a screenplay. TV dramas must consider viewership ratings and what audiences enjoy watching. Ordinary TV viewers, when watching economic programs, what do they like to see? They enjoy innovative products or services that satisfy their curiosity; they enjoy stories of wealth creation that satisfy their envy; and they enjoy conflicts, twists, and competition that satisfy their desire for leisure. The eight enterprises selected for "Big Rescue for Entrepreneurs" generally possess these characteristics. This book is designed from these three perspectives. These eight enterprises, their products or services themselves have a certain novelty, and their industrial backgrounds are strongly knowledge-based, making it easy to pique the curiosity of ordinary readers. Each case tells a simplified version of a wealth-creation story, making it easy for ordinary readers to feel envy. The book is set against the backdrop of the current business environment, filled with conflicts, twists, and competition, making it easy for ordinary readers to enjoy the pleasure of reading a novel. This book is a case study book.