Marketing English Mastery: A Must-Read Guide

Author: Wang Yan / Liu Xinrong (editors)
Publisher:
Publish Date: 2005-02-01
Features: This book is compiled based on the format of "Marketing English," consisting of seven parts and seventeen units. Each unit is divided into five sections: syllabus outline, Chinese translation of the text, glossary, supplementary materials, and marketing debates. The syllabus outline is written in English, providing a concise introduction to the main content and structure of each text, along with reference questions. The Chinese translation of the text offers a native-language reference for readers who find it difficult to read the original English text. The glossary section focuses on key professional terms that need to be understood for each unit. The supplementary materials section serves as case studies for comparative analysis with the main text, helping readers further grasp the marketing principles involved. The marketing debates section is an advanced feature designed to cultivate readers' ability to apply knowledge flexibly, enabling them to independently analyze and explain some controversial issues in marketing after critical thinking. Each part of the seven sections also includes an English summary. The English summaries encapsulate the main principles of each part, concisely reproducing the governing principles and methodologies in the form of original English text to reflect the underlying principles and methods in complex marketing phenomena. This book is well-structured, covers a broad range of topics, and features practical content. Readers can either study it independently or use it in conjunction with "Marketing English."