Introduction to the Internet Economy

Author: Zhang Xiaodi, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: "An Introduction to Network Economics (Economics of E-commerce)" is one of the main theoretical courses for the e-commerce major. This course primarily studies the laws of economic operation under the background of network economics and the new economy. The theoretical research of network economics includes two parts: microeconomics and macroeconomics. This textbook focuses on introducing the microeconomic principles of network economics while appropriately covering macroeconomic analysis of network economics. The main content of this textbook includes network products, demand analysis, supply analysis, Brian Arthur's positive feedback theory, local positive feedback analysis, the organization and behavior of network enterprises, stock option incentive systems, economic reflections triggered by the Microsoft monopoly case, the financial support system of network economics, the innovation and performance evaluation of venture capital systems, investor behavior analysis, the new economy and new finance, the new economy and new economic cycles, the new economy and economic growth, the new economy and deflation, the new economy and employment. This book can be used as a textbook for undergraduate or graduate courses in economics and management majors such as "Network Economics" or "Economics of E-commerce," as well as a teaching reference book.