Strategic Management

Author: Guo Yuejin
Publisher:
Publish Date: 2002-09-01
Features: This book highlights the following points in its compilation: , with practical application of knowledge as the main content. Second, the case selection focuses on the successful strategic management experiences of contemporary Chinese small and medium-sized enterprises. This book elaborates on the principles, methods, and techniques of strategic management for small and medium-sized enterprises in areas such as specialized operations, alliance operations, capital operations, brand management, and international operations.