Author: Sun Jian
Publisher:
Publish Date: 2004-12-01
Features:
This book is designed for the training needs of Master's students in Human Resource Management, MBA students, and middle-to-high-level managers in enterprises.
2. The book incorporates the outstanding achievements of similar textbooks from abroad, tracks the latest scientific research directions worldwide, reflects new knowledge and accomplishments, and adopts beneficial and effective new experiences, methods, and systems.
3. The book separates Human Resource Development from Human Resource Management and elaborates on it independently. Using an accessible approach, it emphasizes both fundamental theoretical analysis and practical operations, allowing readers to grasp the essence of Human Resource Development and Management through theoretical learning.
4. The book provides a detailed examination of successful and unsuccessful cases of Human Resource Management in domestic and international enterprises. The entire book includes numerous case studies and analytical charts from renowned international companies, such as GE, IBM, Microsoft, McDonald's, Sony, Panasonic, and HP, as well as typical case analyses of large domestic multinational enterprises like Haier and Lenovo. These cases are systematically described in real-world contexts, enabling readers to gain a fresh perspective on the direction and core principles of Human Resource Development and Management.
5. The book covers innovative and cutting-edge topics in modern Human Resource Development and Management, including the management of core employees, the cultivation of learning-oriented employees, 360-degree performance evaluations, and the development of employee loyalty.
Human Resource Development and Management
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