Management

Author: Lin Jianhuang
Publisher:
Publish Date: 2003-10-01
Features: Simple and profound, avoiding empty talk; practical application, benefiting society over time. "Fudan University Press · Governance Series" is a brand-new open-ended management and economics book series published by Fudan University Press, following the above-mentioned selection principles. It adopts a dual approach of inviting authors to write and selecting existing works. The book "Management" is meticulously planned and edited by scholars from around the world who have obtained PhDs in economics and management from top universities in the United States, are currently teaching at leading institutions, and have held key positions in large enterprises and companies. Based on the demand trends of future talent in the rapidly developing economy and society, this series is highly recommended by Fudan University Press for undergraduate university teaching as well as MBA and EMBA programs. The book discusses the fundamental theories of management from five aspects: management basics, planning, organization, leadership, and control, and introduces the mainstream schools of thought in management with case studies.