Exploring the Frontier of World Television Festivals. I

Author: Wang Wenbin
Publisher:
Publish Date: 2001-11-01
Features: What kind of studio fits the program's characteristics while being cost-effective; what kind of personal charm and knowledge base is suitable for shaping a host; how to segment the audience to make the program both appeal to the masses and cater to niche audiences; how to cleverly schedule the program to cater to viewers with different needs. This book, through research on the television industry forms of many countries and regions such as Japan, the United States, the United Kingdom, Germany, Italy, and France, presents the most popular program types and the most vibrant internal operation methods globally, enabling Chinese television professionals to keep pace with the world television wave! This series is the first comprehensive, systematic, and authoritative work in China that details the historical development and latest trends of the television industry in major world powers and regions. It has a very relevant practical guiding role and holds significant practical implications for Chinese television professionals to understand the cutting-edge world television program production and development trends.
Excerpt:
General Overview
As one of the greatest inventions of the 20th century, television this "magic box" has made people's lives richer and more colorful. For many people, life without television has become unimaginable. Various television programs, intertwined with the illusions of light and shadow, present reality to the audience while also taking them into a non-real world. Today, television is not only changing people's lives as individuals but is also bringing together people of all colors and income levels from around the world to discuss the same topics. Meanwhile, the international tycoons who provide television programs are still coming up with new tricks to extract more US dollars, euros, yuan, or Indian rupees from consumers' wallets.
In this chapter, we take a global perspective and first provide a theoretical overview of the entire international television program market. This includes the market, competitors, and the competition between television media in developed and developing countries. Then, we analyze the advanced experience in television program production and broadcasting in developed countries. Finally, we propose a reform and development path for television programs based on the realities of our country.
Global Television Program Market Overview
Globalization, this seemingly slow yet powerful trend, is closely linking countries, ethnic groups, and industries worldwide. Nothing can survive in isolation within a closed circle, and the television industry is no exception. Television programs from many countries around the world are already being broadcast domestically. Many internationally popular television operation methods have also been recognized in our television industry. Domestic television professionals and audiences have formed a consensus on the concept of "contemporary television" that is close to global trends. A global television market is also taking shape.
In addition, television media are increasingly subject to constraints from the broader media environment and the political and economic landscape. The impact of the "digital revolution" in technology, the rise and rapid development of new media, the wave of mergers and acquisitions in the international media industry and other industries, the new world political landscape formed after the Cold War, and the struggle between global and local cultures all bring variables to the survival environment of television media, requiring practitioners to be vigilant at all times.
China is about to join the World Trade Organization, which marks the beginning of the Chinese television industry facing the world. From then on, the Chinese television industry will undergo a reshuffle in the new global political, economic, and cultural environment. The vast cake of the Chinese television market will be redistributed, and small and large television media will stand on the same starting line as media organizations from around the world, rooted domestically while looking globally. Challenges and opportunities coexist. To gain a favorable position in the competition, maintain its own characteristics, and secure a share in the global market, Chinese television must more deeply understand the history and current state of the global television industry, grasp the current industry trends, and develop advanced television concepts and operational mechanisms.
In the following discussion, we primarily take a theoretical approach, with the global market and global competition as the background, to describe the overall development of the world television industry and analyze the advanced trends in television media operations and program production worldwide. In terms of structure, we first describe the increasingly segmentation of the global television program market, then analyze the situation of large multinational media groups competing in this market, and finally analyze the cooperation and competition between these dominant multinational media groups and local media in developing countries.