Marketing Frontier

Author: Editorial Department of "Sales and Marketing" Magazine
Publisher:
Publish Date: 2005-03-01
Features: Standing at the forefront of marketing, the waves have sharpened our vision, allowing us to clearly see the changing trends. Looking back at the past, we bid farewell to the bygone era and summarize traditional marketing concepts and methods. Examining the present, we diagnose the marketing pitfalls and chart practical solutions for businesses. Looking ahead to the future, we explore the path to sustainable business operations and discuss cutting-edge topics with landmark significance. "Marketing Frontiers" is an important column in "Sales and Marketing" magazine. This book presents new and systematic analyses and summaries of Chinese marketing practices by some of the heavyweights in the field. It offers a comprehensive outlook on the trends and currents of marketing practices in China over the next 3-5 years, providing both strategies and actionable cutting-edge methodologies. It is an invaluable resource for Chinese marketing managers.