New Interpretation of the Logo

Author: Wang Jianfeng
Publisher:
Publish Date: 2005-01-01
Features: With the development of the times, especially as China transitioned from a planned economy to a market economy, and particularly after joining the WTO, the importance of logos has become increasingly evident. The origins of logos can be traced back to totems in primitive society. According to records, the earliest relatively complete trademarks in foreign countries appeared around the mid-15th century, while China saw the emergence of the white rabbit graphic trademark during the Song Dynasty, which was approximately 500 years earlier than in foreign countries. This is a source of pride for all descendants of the Yellow River. As an enthusiast who has long been dedicated to logo design, the author has compiled their years of experience into this small book. This book focuses on explaining the expressive techniques of modern logo composition, striving to convey the most content with the least language. Therefore, the text is not lengthy, but instead features a wealth of real-life examples to broaden the reader's perspective. Among these logos, a small portion are classic logo designs, most are modern logo designs, and a few are logos designed by the author for various social groups and enterprises, all of which come with detailed explanations.