Sure, here is the translation of the content: "Return to a new line does not need to be translated, keep it as is, penetration marketing"

Author: David A. Aaker (USA), translated by Chuanyan Chu and Jinlan Zhao
Publisher:
Publish Date: 2002-05-01
Features: Permeation, which refers to the gradual infiltration of one thing or force into other aspects. Its characteristics are the persistence of time and the expandability of space, and it is very common in nature. In the field of social life, it is highly valued. However, the marketing industry pays little attention to it. Marketing to consumers is extremely similar to rain to soil. No rain can wet all the soil. Similarly, no marketing strategy can encompass everything and always work, or be suitable for all market situations. The market is always changing, and marketers must also continuously adjust their strategies. In this case, marketers must gain a deeper understanding of the customer's world and become a part of their lives. To enable marketers to successfully implement a comprehensive marketing strategy with minimal cost and achieve remarkable sales performance, making enterprises and their products stand out in fierce market competition, the use of penetration marketing strategies and methods is essential... This book introduces the concept of penetration marketing and explains why it has been widely applied and why it is so effective.