Enterprise informatization and management

Author: Li Quanxi / Liu Weijiang (Editor-in-Chief)
Publisher:
Publish Date: 2005-02-01
Features: This book takes the application of information technology in management business as the main line, providing a relatively comprehensive introduction to advanced enterprise management theories, methods, and implementation approaches. It consists of six chapters in total: Introduction; Planning for Enterprise Informatization; Enterprise Resource Planning; Customer Relationship Management; Enterprise Supply Chain Management; E-commerce and Enterprise Informatization. This book can serve as a textbook or reference for relevant courses in e-commerce programs at universities, as well as a reference for corporate personnel.