Marketing

Author: Ou Guoli
Publisher:
Publish Date: 2004-12-01
Features: This book is compiled based on the teaching outline for the main courses of cadre training during the 11th Five-Year Plan period of the Ministry of Railways and the spirit of the meeting on railway cadre training textbooks held by the Personnel Department of the Ministry of Railways. The content includes the marketing concept, marketing environment, market demand and market segmentation, product strategy, pricing strategy, promotional strategy, and railway passenger and cargo marketing, etc.