PR and Etiquette

Author: Jia Junfang
Publisher:
Publish Date: 2005-01-01
Features: This book includes two parts: Public Relations and Public Relations Etiquette. It systematically elaborates on the characteristics, content, principles, tasks, and research methods of public relations and public relations etiquette from both theoretical and practical perspectives. It concisely discusses the relationship between public relations and etiquette, combining theoretical depth and practicality. This book serves as a reference for employees in the tourism and transportation industries to popularize public relations theory and enhance their service awareness and service skills. It can also be used as a textbook for undergraduate and junior college students, as well as correspondence students.