Managerial Economics

Author: Wu Hanhong
Publisher:
Publish Date: 2005-02-01
Features: This book is primarily intended for individuals with some management experience to systematically learn how to apply economic principles and analytical methods to corporate management and decision-making practices. The book focuses on introducing microeconomic principles and analytical methods. Additionally, since management decisions are inseparable from the macroeconomic environment, some macroeconomic concepts are also covered. The book's structure is arranged based on the author's unique system developed through years of teaching and research. The content mainly includes: consumer behavior and demand analysis; producer behavior, production and cost analysis; output and price decisions of firms under different market structures; pricing practices; corporate investment decisions and strategic analysis; analysis of the external environment of enterprises; and the impact of government intervention on corporate decision-making. Each chapter introduces some management cases, from which readers can gain insights and lessons. Based on these insights and lessons, readers can apply the systematic economic theories and analytical frameworks provided in the textbook to solve challenging practical problems. This book is suitable as a textbook for the "Managerial Economics" course in Master of Business Administration (MBA) programs and is also appropriate as a textbook for relevant courses in various business management training programs.