Introduction to E-commerce

Author: Chen Xuan, Editor-in-Chief
Publisher:
Publish Date: 2005-02-01
Features: This textbook primarily elaborates on the fundamental principles of e-commerce, e-commerce frameworks and process models, EDI e-commerce, online marketing, logistics distribution, electronic payment, as well as e-commerce laws and regulations and e-commerce security. It employs a wealth of illustrations and case studies to provide a gradual and systematic introduction, focusing on theoretical explanations while also considering the cognitive aspects of practical teaching. This enhances the synergy between teaching and learning. The textbook can serve as teaching material for higher vocational colleges in e-commerce and related fields such as economics and management, as well as for enterprises, social training, and self-study reference for other individuals.